Business In Hi-Tech

Experian's Marketing Director for Russia and CIS, Nataliya Frolova, with broad expertise in the development and implementation of marketing programs and strategic initiatives at different stages of business development makes a brief overview of company's best solutions and shares her thoughts and ideas on how to gain your market share in Russia.

We understand the frustration of international vendors entering the new country market by exhibiting at big trade shows. They came once, understood the importance of relationships to finding a good partner, faced difficulties with it, didn't get any response...  and decided never return.

Manufacturers are welcome to have face-2-face discussion and ask their questions to Andrey Miroshkin, CEO & Owner, Groteck Business Media, Russia. With more than 20 years of success work in B2B market, he will gladly share his experience and present unique instruments to reach your business goals in Russia.

The Government of Russia has allocated almost $312 million through 2016 for sports complex projects and transportation infrastructure upgrades, to implement CCTV technology at metro stations, railways, public areas, and city halls. 

Today the basic challenges in the transport sector of the Russian Federation are the following:

• Historically rooted territorial heterogeneity of transport infrastructure
• Needs to further increase the availability of transportation services to the public
• Needs to further improving the quality of transport services
• Lack of full use of transit potential
• Needs to ensure transport safety and security in accordance with new challenges
• Needs to reduce the negative impact of transport to the environment.

By 2030, Russian Railways will build lines to 18 industrial zones and promising mineral deposits, which will require more than 4600 kilometres of railway lines with funding coming from private investors and the Russian government.

Total investment for these new lines is over 564 billion roubles, with 293 billion roubles coming from the Russian Federation and 271 billion roubles from private investors. 

Apart from that, as the Russian government remains focused on detecting and preventing terrorist attacks, and luggage and individual security inspections became mandatory at rail stations and in other transportation-related areas it has fueled the demand for companies selling metal detectors and scanning equipment. 

Russia increases its spending on transport security infrastructure. Previous entries are actively being revised in order to increase the expenses and purchase volumes.

Information Security Magazine by InfoSecurity Russia sits down with Commercial Director at Konica Minolta Business Solutions Russia, Alexey Kaminsky, to talk his business approach and vision of Russian information security market today. 

…with over 300 products and solutions, 15,000 pre-scheduled appointments, 197 events at the stands of exhibitors and conference rooms, 210 speakers from leading Russian and global experts, broadcasting in four parallel conference streams and around 6,000 unique information security professionals under one roof.

Globally, big vendors' marketing strategy is aimed to the events with increased ROI. Most of international companies prefer to focus on the big projects and large private Russian customers in industry, retail, real estate, construction, medicine, health and education sectors since Russian large corporate segment remains stable. The traditional trade show format with its cumbersome constructions build up only for image and prestige and huge expenses is loosing its efficiently nowadays. Thus, global vendors prefer educational seminars and ConfEx format events.

This is exactly what we are doing at TB Forum powered by Intersec. TB Forum is a widely-known national physical security event which runs in the new environment and brings together the high profile visitors representing the most of purchasing power buyers. Must-attend event for the Hi-End security products buyers and vendors.

While Russian government procurement is substantial, private entities, mainly in Retail, Oil&Gas, Manufacturing Industry, Transportation, Banking, Power Generation & Energy are also important buyers of a wide variety of security equipment. Totally, that totally keep up to 82% of the all market volume. And they form the key TB Forum audience: 52% of visitors are end-users (buyers) from the government and the biggest enterprises.

Could be interesting for you to visit to look around and get an opinion about this part of market.

What are the key trends that will impact the industry and profiles of leading suppliers of Information Security Market in Russia?

Information Security Magazine by InfoSecurity Russia continues its investigation into international vendors' experience on Russian information security market. 

Improving revenues on the security and IT market is imposible without exchanging expertise between professionals who make use of technology on a regular basis and deal with end-customer requests every day. So, in 2016 for the first time All-over-IP Expo focuses its conference part on business and technology stories that Russian system integrators and engineering companies have produced for over 20 years of implementing video surveillance, security, communications, storage, machine vision, building automation systems and networking infrastructure. Click to learn the first lineup of speakers >>