Russian division of ZTE Mobile Devices announced the cooperation with the football club Spartak-Moscow. ZTE has become the official partner of the club in the smartphone category.
The logo of the brand will be placed on the club stadium, its official website and on social pages. Also ZTE and football club Spartak-Moscow are preparing the joint activities and integrations for fans. ZTE company will hold marketing and PR-activities on the stadium during plays of Spartak-Moscow, use the logo of the club and attract players for advertisements.
"ZTE smartphones are sold for more than 10 years in Russia. It’s important for us to emphasize the link of ZTE brand with Russian consumers, that’s why we’re glad to become the partner of the most titled football club of Russia with almost 100 years history, which is rightly called by the fans as the people’s. We would like to demonstrate whose traditions and modern innovative technologies can support each other and would like to demonstrate fans ZTE smartphones of the very different configurations but always of a high quality and at accessible prices", – noted Lu Hantsin, CEO of ZTE Devices in Russia.
"What a pleasure that such major technological companies like ZTE share our love for the sport and choose our club for the cooperation, – said Tomas Zorn, CEO of Spartak-Moscow – I’m sure that not only brands that have signed this promising agreement will benefit from this cooperation but also fans of Spartak".
The agreement was signed on January 27, 2020 at the stadium of Spartak-Moscow – Otkritie Arena.